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I am eXhausted.
ByElizabeth de Luna on
Ixnay on the "X" name, imo.Credit: Mashable composite.
Elon Musk bought Twitter, a brand whose name and bird imagery was recognized across the world, for $44 billion. Yesterday, he decimated the platform's remaining value by renaming it "X."
Musk's obsession with the letter is well-documented, but he's less obsessed with the details that accompany a name change this big. He tweeted (um... x'ed?) that posts on the site will now be called "x's," confusing apostrophe included. As for retweets, he said "That whole concept should be rethought."
Twitter users have other ideas, which we've gathered below.
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✨ eXpressions ✨
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Name 'em after an Elon ex
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A tasty portmanteau
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Elon burn!
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And what about videos?
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TopicsTwitter
Elizabeth de Luna
Culture Reporter
Elizabeth is a digital culture reporter covering the internet's influence on self-expression, fashion, and fandom. Her work explores how technology shapes our identities, communities, and emotions. Before joining Mashable, Elizabeth spent six years in tech. Her reporting can be found in Rolling Stone, The Guardian, TIME, and Teen Vogue. Follow her on Instagram here.
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